Once Upon a Time
In The Bay...
Juice got its start in a San Francisco bedroom where SoMa meets the Mission. By day, founder Brett Critchlow worked as a designer. By night, he moonlighted for friends, bands and snowboard companies, fueled by a love of design, action sports and punk rock.
The name? That came from his dog Zeus, a pit bull mix who was often the smartest person in the room. Friends would call the answering machine and say "Juice" just to mess with Zeus. Somehow, it stuck.
Eventually, the bedroom gave way to a massive studio and gallery space on 9th Street in SoMa. Designed and built out by the Juice team, it became a creative hub where artists, designers, musicians and friends were always dropping by.
Juice hosted unconventional exhibitions featuring everything from artists' sketchbooks and snowboard art to an all-women show. The gallery gave emerging artists from the Bay Area and across the country a place to show their work. The openings became a little infamous, with the parties as much a part of the experience as the art.
That same spirit followed Juice to the Mission, where the studio moved into a historic firehouse above the Kilowatt. The building once housed Engine Company No. 7 and its horse-drawn fire engines, and later became home to The Compound, a punk rock collective, as well as Four Walls, an influential art gallery.
Juice carried on that creative tradition, hosting art shows of its own. But as client work grew, the exhibitions became harder to keep up. So the gallery moved outside. In a neighborhood already known for its murals, the side of the firehouse became a rotating canvas for artists, bringing new work to the street and giving the building a different personality with each installation.
These days, Juice calls the Outer Sunset home, just across the street from the beach.
Indie By Design.
Creative By Nature.
Juice has always been about the work. Good ideas, thoughtful craft and making shit happen.
We're an independent, senior-led creative studio in San Francisco, working across sport, outdoor, lifestyle and tech. From campaigns and content to brand experiences, we take a hands-on approach from concept through production. Founder and Creative Director Brett Critchlow leads the creative, bringing together a trusted team depending on the project.
No big egos, unnecessary layers or complicated processes. We take the work seriously. Ourselves, not so much.
Capabilities
Art Direction
Content & Film
Brand Identity
Production