A Global Moment For Skateboarding.

adidas Away Days
Creative Direction / Strategy / Identity / Film / Retail / Digital / Experiential

The Ask

Celebrate skateboarding around the world with a full-length film and a global campaign that brings the brand to skate communities everywhere.

Our Approach

We spent over a decade helping build adidas Skateboarding by staying true to the riders, shops and communities that define the culture. Away Days was an opportunity to take that same approach to a global stage, celebrating skateboarding far beyond the U.S.

We treated the release as more than a film premiere. From the Orpheum in Los Angeles to New York, London, São Paulo, Tokyo and local skate shops around the world, we brought communities together to celebrate the film and the culture behind it.

The Output

A feature film and fully integrated global campaign that brought adidas Skateboarding to the world on a whole new scale.