From The Streets To The Peaks.

adidas Snowboarding
Creative Direction / Strategy / Identity / Campaign / Film / Photography / Retail / Experiential

The Ask

Launch adidas Snowboarding, help build the team and establish the program’s identity through global campaigns and storytelling.

The Approach

As snowboarders ourselves, we wanted to celebrate the culture and stay true to it, not create work that felt like another big brand trying to buy its way in.

We introduced the team through the award-winning WELCOME documentary series. Over the following seasons, we developed original films, rider stories and campaigns that connected snowboarding culture with adidas’ heritage in sport. From Japan’s powder to the streets of Montreal and a journey across Siberia, the storytelling extended into campaign imagery, retail and brand experiences.

The Output

An evolving body of films, campaigns, photography and brand experiences that introduced adidas Snowboarding and helped define its voice over the years.