Redefining The Limits.

World Surf League: Nazaré
Creative Direction / Identity / Video / Digital / Events

The Ask

Develop a bold visual identity and comprehensive global creative toolkit to launch and support the Tudor Nazaré Big Wave Challenge across every brand touchpoint.

Our Approach

We built the event's visual identity from the ground up, capturing the raw power and scale of Nazaré's legendary waves.

From broadcast graphics and video to posters, event signage, digital content and merch, we developed a cohesive global toolkit that gave WSL teams around the world everything they needed to bring the event to life.

The Output

A unified brand experience that carried the energy of Nazaré across every channel, from the cliffs of Portugal to audiences around the world.

Tudor Nazaré Big Wave Challenge key art poster with event identity and a surfer riding a massive wave
Nazaré cliffs, event venue and a giant wave breaking offshoreFans gathered at the Tudor Nazaré Big Wave Challenge branded event venueBig wave surfer wearing a pink Tudor Nazaré event jersey at the marinaNazaré Big Wave Challenge athlete podium and event branding
Nazaré Big Wave Challenge Yellow Alert creative announcing a probable event start in 72 hoursTudor Nazaré Big Wave Challenge visual identity applied to the WSL mobile event website