Wherever It Takes You.

North Sails Go North
Creative Direction / Campaign / Film / Photography / Digital

The Ask

Bring North Sails’ heritage in sailing and wind sports into a contemporary lifestyle campaign that feels as natural off the water as it does on it.

The Approach

We took Go North to the Hamptons, creating a collection of photography and film rooted in the brand’s coastal DNA.

From marinas and sailboats to quiet beaches, city streets and train platforms, we captured the collection in motion. A mix of intimate portraits and broader lifestyle moments carried the campaign across web, digital and social.

The Output

A cohesive library of film, photography and digital content that brought Go North to life, connecting the brand’s sailing roots with a broader lifestyle story.

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Portrait of woman in tan North Sails jacket on a sailboatMan working with sailboat rigging in North Sails jacket
Woman riding a black bicycle along a brick wall in North Sails outerwearMan in bright green North Sails jacket standing beside a train
Woman in bright yellow jacket running toward the ocean at sunset
Man in a striped North Sails sweater sitting in the driver seat of an SUVWoman sitting in coastal grass wearing a red North Sails hoodie at sunset
Go North campaign across North Sails desktop and tablet websites and Instagram social post